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The Kendal Mountain Festival is the ultimate celebration of outdoor adventure, drawing explorers, filmmakers, and athletes from around the globe to the heart of the Lake District for an unforgettable weekend. This year’s festival brought adventure to life in the most unexpected way. We were thrilled to collaborate with All Conditions Media and GORE-TEX to create a one-of-a-kind, audio-only ASMR experience titled The Morning After the Night Bef-GORE: A GORE-TEX Brand ASMR Hangover Cure.
The experience was an intimate, 20-minute sensory escape designed to transport listeners from their cosy festival seats into the heart of an outdoor adventure. Donning headphones and eye masks, participants were guided on an immersive hiking and camping journey, crafted entirely through meticulously designed audio.
The soundscape of the outdoors was brought to life through expert Foley and voice over. From the rhythmic crunch of boots on rocky trails to the soothing crackle of a campfire, every sound was tailored to evoke the essence of an expedition. Highlights included the sizzle of bacon and eggs frying at sunrise and the distinctive textures of GORE-TEX materials, authentically recorded to ground the experience in reality. Narrated in a calming ASMR-style voice, the story led listeners on a peaceful yet invigorating journey.
Dedicated to ensuring this experience felt as authentic as possible, we interviewed a range of outdoor enthusiasts to capture the true essence of a nature adventure. Shaping an experience entirely through sound, while striking the perfect balance between relaxation and excitement, was a rewarding challenge for our in-house Foley team. From script to recording, we worked closely with All Conditions Media to craft a story that resonated with the real spirit of the outdoors.
For us, this project was an exploration of how sound can tell stories, evoke emotions, and promote the rugged durability of GORE-TEX products, all without leaving your chair. The experience both captivated listeners and highlighted the essential qualities of GORE-TEX, reinforcing its reputation as the go-to brand for outdoor adventures. Attendees gave glowing feedback, noting how the experience not only enhanced their festival experience but also deepened their connection to the brand.
We're excited to keep pushing the boundaries of immersive audio storytelling. Here’s to adventures you can feel, even with your eyes closed.
Check out the highlights of the Kendal Mountain Festival here:
Read more about GORE-TEX at Kendal Mountain Festival here:
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