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We are pleased to announce the release of the new video from charity Solace Women's Aid promoting their Christmas #MakeItStop campaign.
Here is Solace Women's Aid describing the campaign in their In their own words:
"This Christmas, the feelings of isolation and trauma many survivors carry has increased because of the Covid-19 pandemic and ongoing lockdowns, leaving many women trapped in their homes with their abuser and at risk of further danger and harm. The #MakeItStop campaign, created in conjunction with STACK, launches on the 25th November with an emotive 60 second film showing a traditional family Christmas scene, with a tree in the living room, stockings hanging on the fireplace and a Christmas jingle playing in the background. Except, it soon becomes apparent that this living room and home is not a happy or safe place for a woman and her child because both are experiencing domestic abuse. The Christmas jingle plays on the loop, becoming more and more infuriating and leaving the viewer feeling a heightened sense of discomfort and awareness at the potential danger the woman and her child faces inside her home. The scene reflects the reality many women and children face this Christmas, trapped at home with their abuser and reliving the trauma of abuse repeatedly, on the loop. The viewer is eventually able to turn off the incessant Christmas jingle, however there is no off switch for abuse survivors – not without proper help."
Given the serious nature of this video it was important for us to deliver a piece of work that not only correctly illustrated the message of the campaign, but also engaged the viewers emotions.
Project producer Kirsty Malcolm had these words to say about the experience of working with us on this campaign video.
"We've just worked with 344 Audio on a Christmas campaign for Solace Women's Aid and I can't recommend Alex and the team highly enough. They came to the table with lots of energy and creative ideas while working with us patiently throughout the complex project, that was all completed remotely. The team went above and beyond to ensure we had everything we needed for the Radio and Video launch and were an absolute pleasure to work with."
You can check out the video below:
If you want to learn more about Solace women's aid and the work they do check out their website. https://www.solacewomensaid.org/
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